Martin Marietta Materials
Martin Marietta Materials is the nation’s second largest producer of construction aggregates and a producer of magnesia-based chemicals and dolomitic lime.
Results & Compliance Delivered with Recruitment System
- Busy with details, no time for strategy
- Lacked repeatable scalable recruitment system
- Job ad creation, posting and distribution was manual and frustrating
- Significant time invested trying to organize the process
- AAP tracking and documentation needed attention
- Systematic recruitment process saves 3-4 hours a week
- Improved job distribution results in 75% more candidates
- Expedited job distribution attracts candidates 50% faster
- Stack ranking candidates saves 3-4 hours per week
- Automated audit preparation saves 40+ hours overall
Low Unemployment Is Great for Economy — Tough On Recruiting
When people are working, that is great for the economy. When your state has 3.2% unemployment though, that can make it challenging to recruit the people that you need to grow your business. That has recently been the case for the Rocky Mountain division of Martin Marietta Materials. Chris Downs, HR and Safety Manager, found himself needing new ways to attract and hire new employees that better matched modern job seeker habits. “Newspaper ads and Craigslist didn’t deliver the quality and quantity of candidates that we needed. We knew we needed to do something different that would help us expand our job distribution,” Downs said. Also, as a company with multiple federal contracts there were AAP plan requirements to ensure that documentation was in place to support Martin Marietta Material’s EOE practices.
Scaling to Meet Business Needs
Downs had experience in using the BirdDogHR Recruitment and Applicant Tracking System (ATS) during his tenure at the Martin Marietta Materials Midwest division so he implemented the solution again. With the addition of this cloud-based systematic recruitment process, Downs was able to see efficiencies immediately. Job templates in the ATS and a streamlined job distribution process made posting a job ad to multiple locations a 3-minute process. This new process resulted in 75% more applications coming in from all over the country and from as far away Alaska. With this huge increase in applicant flow, Downs implemented screening and scoring questions to stack rank candidates. Now he is spending more time with the top candidates for his positions. Downs is also confident that his documentation is solid, too, as he can track and measure against his AAP plan.
Better Processes Power Innovation
The results that Martin Marietta Materials is experiencing have made a significant impact on recruitment for the organization including a systematic recruitment process that saves 3-4 hours a week; improved job distribution bringing in 75% more candidates; expedited job distribution brings in candidates 50% faster; stack ranking candidates saves 3-4 hours per week and automated audit preparation is in place whenever it could be needed. With all of the great business achievements Martin Marietta Materials has accomplished with the BirdDogHR ATS, Downs also mentions the outstanding customer service that he receives from his dedicated account manager and the customer care team at BirdDogHR. “The service is outstanding. The BirdDogHR team is always sharing ideas and training with me to help improve my program. It helps me innovate and stay ahead of my company’s recruitment needs.”