Social Media

February 7, 2017

Man with mobile technology devices

Reaching the right candidate for a position isn’t easy, especially now. We live in a big, connected world with a hundred different channels available for anything, which is why it’s important to have a plan when it comes to advertising your jobs. First, you need to find the right channel (i.e. job boards, job sites). Second, you need to know your brand and finally, you need to make it stand out.

Now that it’s 2017, recruiting is really an exercise in marketing. You are marketing your company as a great place to work. We suggest you:

September 16, 2016
How to Recruit Using Social Media

Hashtag image

It’s no secret that social media can be good for business, but most people don’t know that it can also be invaluable for recruitment. BirdDogHR’s Michelle Stedman wrote an article for HRO Today about using the right hashtag to reach the right talent.

Hashtags are a string of characters behind a pound sign. They mean different things on different platforms but typically hashtags are used for organizing ideas or topics. An example would be a job seeker searches Twitter for #Jobs. In return they’ll see an entire feed of people and companies posting their job openings. Or they could search #HRJobs or #TexasJobs.

In the article, Stedman dives into the different kind of hashtags and two of the platforms that utilize them: Twitter and Instagram. Learn more about using social media for recruiting.

September 14, 2016

Buffer logo

Social recruiting can find employees that fit your company needs, but if you aren’t managing your social media accounts appropriately you could miss out. Do you know the specific analytics of your social media accounts? What time of day is best to post on your company Facebook wall? Or advertise a new blog post on Twitter? Pinpointing these small details on your social channels can be a full-time job in itself, unless you’re connected to Buffer.

BirdDogHR Recruitment and Applicant Tracking System customers have full access to Buffer’s social media management services. With Buffer, BirdDogHR customers are able to post to hundreds of different social media sites.

On Buffer, as social media content or job postings are created, you can easily select which of your accounts you want to post to. Buffer allows you to post the same message to all of your accounts or create a customized message in case your Facebook post needs to be tweaked for your LinkedIn audience.

Buffer understands your social analytics and shares your content at the best times throughout the day, so your followers and jobseekers will be more likely to see your updates.

August 24, 2016

Stick figure holding mobile phone

Social recruiting, social hiring, social media recruitment. Regardless of which term you prefer, all mean the same thing and all are important for a successful recruiting and hiring process. Social media has become a critical part in the recruitment stage and isn’t going away anytime soon. Whether your organization is social media savvy or not, leveraging platforms like LinkedIn, Twitter, Facebook, etc. can improve your chances of snagging candidates that seem out of reach.

Use Social to Boost Your Employer Brand

Are you using social media to promote your employer brand? If not, your online presence may have become outdated. Using social media is a simple way to give the world an inside view of your employer brand. Having a consistent corporate message across all platforms is important for building and maintaining relationships with jobseekers. Provide timely information about company news or current job openings to keep followers up to date.

August 8, 2016

Man looking at his tablet device in a coffee shop

As any good HR manager knows, social media can be a very powerful tool when recruiting new employees. Companies have turned to Facebook, Twitter, and other networks to help build their company’s image to attract potential candidates. When done correctly, you can incorporate social media into your hiring strategy by sharing images from corporate events and your daily corporate life, all with the goal of showing off what makes your company great. Today we’re going to share some tips on how to best leverage social media to grab new talent and incorporate social media fully into your recruiting strategy.

Identify Your Social Employment Brand

Attracting potential candidates to your company is one thing; attracting the right potential candidates is another. Understanding how you plan to show off your company is important to ensure new employees thrive underneath your company’s values and goals and get along with their employees. This can be accomplished by nailing down your corporate employment brand, defined as how your mission, vision and corporate culture are perceived on social media. In other words, how to do you show that your company is a great place to work?