Social recruiting, social hiring, social media recruitment. Regardless of which term you prefer, all mean the same thing and all are important for a successful recruiting and hiring process. Social media has become a critical part in the recruitment stage and isn’t going away anytime soon. Whether your organization is social media savvy or not, leveraging platforms like LinkedIn, Twitter, Facebook, etc. can improve your chances of snagging candidates that seem out of reach.
Use Social to Boost Your Employer Brand
Are you using social media to promote your employer brand? If not, your online presence may have become outdated. Using social media is a simple way to give the world an inside view of your employer brand. Having a consistent corporate message across all platforms is important for building and maintaining relationships with jobseekers. Provide timely information about company news or current job openings to keep followers up to date.
When you occasionally share posts about the company culture, jobseekers will see what it’s really like to work at your organization. The Talent Board found that 41% of all candidates search for information about the company’s culture prior to applying. More than anything, a rich company culture is what jobseekers are looking for and you can share yours through social media.
Mobile Optimization All the Way
Many people check their social media accounts daily, and many times they do it on a mobile device. If they access your social account it will most likely be from a mobile device. If your apply process isn’t mobile-optimized then the connection with that candidate could end there. A mobile optimized career page allows jobseekers to easily navigate from your social account to your apply process, never leaving their mobile device.
Social Recruiting Isn’t Going Away
Social recruiting has improved the hiring process in many ways and isn’t going away any time soon. It has increase the quality and quantity of applicants that apply to jobs. It’s also an effective way to increase employee referrals. Current employees are able to share job posting to their personal accounts and find better qualified applicants.
As competition in the marketplace increases, so does the competition to find and hire top talent. Social recruiting makes this hunt easier. Help your recruitment strategy remain adaptable by making social recruiting a part of your process.
To learn more check out the Hold the Phone! Mobile Recruiting is Here to Stay infographic.